Growth Marketing Blog
Grow your business with our expert insights into digital marketing, web design, PR, creative, paid media, sales enablement, and more.
How Starbucks Instagram Ads Are Building A Social Brand
Starbucks Coffee is one of the world's most recognizable and most-followed brand. It's hard to walk down the street in any major city without seeing a Starbucks store. But you may not realize that Starbucks has become a master of marketing on social media platforms....
The Difference Between UX and UI
As a marketer, it's essential to understand the difference between user experience (UX) and user interface design (UI). UX can be thought of as the feeling a person has when they arrive at their destination, while UI is like the road that takes them there. Both are...
What Is A Go To Market Strategy: A Complete 2023 Guide
A go-to-market (GTM) strategy is a must-have for any company or organization launching a new product or service. It's a comprehensive plan that helps you define your ideal customers, coordinate messaging, and position your product for launch. In addition, having a GTM...
How To Create A Content Marketing Plan for Inbound Demand Generation
If you're in marketing and sales, you know that inbound demand generation is essential to success. But what exactly is inbound demand generation? And how can you use it to your advantage? Inbound demand generation means providing potential buyers with a path to...
How To Choose Your Brand Colors
Color plays a huge role in consumer decision-making, even if they don't know what your product or service is about. After all, customers will initially rely on a brand's colors to decide whether they want to engage and learn more about it. According to research, it...
How To Create A Brand Strategy
As the digital landscape becomes more crowded, creating a strong, unified brand identity is essential for any business hoping to succeed. And building a successful brand requires strategy and dedication. Over the years, many companies have found that creating and...
How To Come Up With A Brand Name
Coming up with a brand name takes time and effort. It's essential to create an intuitive, inviting, and fitting one. There are many strategies for creating a brand name, including brainstorming obscure words in Latin and Sanskrit or using kids' or partners' initials....
10 Exciting Branding Trends for 2023
As the director of marketing, chief marketing officer, or marketing manager, it's essential to recognize the importance of branding and how crucial it is for any company. Branding creates a unique identity and visibility for products or services, including developing...
How To Create A Brand Voice
A brand's voice is the cohesive writing style used across every touchstone. Therefore, finding a brand voice to shape the customer experience is essential. Some examples of well-known brands that use their voices effectively are Nike, Apple, and Amazon. To find your...
How To Create A Content Marketing Plan for Inbound Demand Generation
If you're in marketing and sales, you know that inbound demand generation is essential to success. But what exactly is inbound demand generation? And how can you use it to your advantage? Inbound demand generation means providing potential buyers with a path to...
Why Social Media Has An Important Impact On Inbound Marketing
Social media and inbound marketing are not mutually exclusive. However, social media should be integral to your organization's inbound marketing strategy. Social media allows you to connect with your audience where they are already engaging. Platforms like Facebook,...
Sales Enablement Pro Tips: 4 Steps To Identify Your Highest-Intent Buyers
As a marketer, your job is to generate high-quality leads and send them to your sales team. However, it can be challenging to identify which leads are interested in your product or service and which ones are just looking for general information. By tagging leads with...
3 Conversation Intelligence Tools to Boost Your Marketing & Sales Outcomes
In a world where the internet has created an abundance of content, it's become increasingly difficult for sales and marketing professionals to break through the noise and be heard. That's why it's so important for sales and marketing professionals to understand human...
What Is Typography And How To Get It Right
In our everyday lives, we often spend a lot of time analyzing the meaning behind words to understand the sender's intention. But what if we took a step back and looked at the words themselves? The way they appear on the page or screen can say just as much as their...
What Is Domain Warming And How Does It Affect Email Deliverability
Email marketing is a valuable tool for companies to engage and retain customers. However, for email marketing campaigns to reach the inbox rather than the spam folder, the sender must take some steps beforehand. These steps are essential in order to establish a good...
How to Run Holiday Promotions for Service-Based Businesses in 2022
The holidays are fast approaching, which means it's time to start thinking about how you can boost sales and bring in some extra revenue. If you're a service-based business, you might wonder how you can get in on the holiday action. After all, people usually think of...