Marketing agencies are notoriously elusive when it comes to sharing prices. And for a good reason – there is no one-size-fits-all solution when it comes to marketing. Every business has different needs, goals, and budgets. However, we believe in being transparent and offering some standard pricing info that fits most clients’ needs.

Our prices vary depending on the scope and scale of the project, but we always offer a fair and competitive rate. As a new client, you’ll know exactly what you’re getting for your money, and we’ll provide a detailed scope of work and agreement before work begins.

Marketing agencies’ rates can be vastly different from one location to another and even between agencies, so it’s understandable that businesses want some guidelines for estimating costs. Here are the most common agency fees and project costs:

Web Design & Development

We offer website packages as well as custom-scoped sites.

Website Strategy – Starting at $12,000

Strategy service provides a thorough web analysis and plans to build a customized, branded, and data-driven site. 

Tier 1 Web Package (15 Pages) – Starting at $25,000

• UX discovery and research
• Sitemap with two rounds of revision
• Design mood board with two rounds of revision
• Design mockup of 1 custom page with two rounds of revision
• Optimized template page recommendations for up to 14 pages
• Stock imagery
• Copywriting for up to 15 pages

Tier 2 Web Package (20 Pages) – Starting at $35,000

• UX discovery and research
• Sitemap with two rounds of revision
• Design mood board with two rounds of revision
• Design mockup of 2 custom pages with two rounds of revision
• Optimized template page recommendations for up to 18 pages
• Stock imagery
• Copywriting for up to 20 pages

Tier 3 Web Package (20 Pages) – Starting at $40,000

• UX discovery and research
• Sitemap with two rounds of revision
• Design mood board with two rounds of revision
• Design mockup of 3 custom pages with two rounds of revision
• Optimized template recommendations for up to 17 pages
• Stock imagery
• Copywriting for up to 20 pages

Tier 4 Web Package (25 Pages) – Starting at $50,000

• UX discovery and research
• Sitemap with two rounds of revision
• Design mood board with two rounds of revision
• Design mockup of 5 custom pages with two rounds of revision
• Optimized template page recommendations for up to 20 pages
• Stock imagery
• Copywriting for up to 25 pages

Video Production

A general rule of thumb is to pay around $5,000 to $6,000 per finished minute of video. This will vary depending on the days required to shoot, locations and usage fees, talent and voice-over fees, stock images/videos needed, and special editing effects.

3-5 Minute Finished Video – Starting at $27,000

• Location scouting
• Script development
• Video shoot logistics
• Video crew on-site (video shooter, sound engineer, director, support staff)
• Two rounds of editing
• Baseline text and image motion graphics
• One song music license
• Long-distance travel cost not included

3-5 Minute Video Editing Using Existing Content – Starting at $7,500

• Brainstorming session
• Script development
• Two rounds of editing
• Baseline text and image motion graphics
• One song music license

Sales Promotion Development

Due to the dramatic variance of costs associated with some costs involved with sales promotions and sweepstakes, including print collateral, promotional products and material, advertising, and prize fulfillment, we cannot provide total estimated prices, but we can estimate the development costs:

Sales Promotion Concept Ideation and Development – Starting at $15,000

• Identify problems through stakeholder interviews and develop clear objectives for promotion
• Identify target audience and message
• Development of promotion and program design
• Official rules writing
• Prize fulfillment
• Success reporting
• Post-promotion public relations campaign
• Outside costs associated with the promotion, including print collateral, website development, creative design services, advertising campaigns, or prizes, are not included

General Marketing Service Retainers

We offer monthly retainer contracts based on a point system where you can choose service a-la-carte, or we can develop a monthly playbook with our marketing recommendations to grow your brand. We require a minimum of 25 points per month with a 6-month agreement.

Typical Retainer Packages Chosen By Clients:

25 Points Per Month – Starting at $4,500/Month

75 Points Per Month – Starting at $13,250/Month

125 Points Per Month – Starting at $21,900/Month

Points can be used for any internal agency services as long as there are enough points to complete a deliverable within the same month and points do not accrue month to month. Points may be used for almost anything we offer at Brown Dog Advertising, including the following:

• Content (blogging, e-book development, infographics)
• Email marketing
• Lead nurturing 
• Social media monitoring and publication
• Conversion paths
• Design work
• Messaging
• Marketing automation and workflows
• Sales enablement
• Data analytics
• Public relations
• Strategic consulting
• Miscellaneous web design and development

Point values for typical deliverables include:

Long-form blog (Up to 1,200 words) – 8 points

Content offer, guide/ebook (Up to 5,000 words) – 40 points

Infographic (Up to 800 words) – 20 points

Promotional email – 4 points

Lead nurturing (3-part) – 7 points

Social media playbook development – 15 points

Social media profile optimization (Per platform) – 6 points

Social media campaign (5 posts) – 3 points

Sales enablement playbook – 50 points

Comprehensive strategic PR plan – 65 points

Press release development & media follow-up – 18 points

On-page SEO audit (Single domain) – 22 points

Off-page SEO audit (Single domain – 24 points

SEO Competitive Keyword Discovery – 12 points

Payment Terms

For a-la-carte projects, one half (50%) of fees are due upon execution of SOW and are required to begin the project. Another 25% of fees will are due NET 15 upon a specific mid project deliverable stated in the agreement. The final 25% of fees are due NET 15 prior to final deliverable.

Monthly fees for retainer or recurring services are invoiced Net 30 and are due on the first day of the month in which services are rendered. The first payment of retainer or recurring services is due upon execution of SOW and receipt of the invoice.

Hourly scoped projects for one-off deliverables or out-of-scope work will be invoiced at the end of the month and will be due Net 15.

Brown Dog Advertising reserves the right to stop work in the event an invoice is more than 15 days late. Work will resume when payment is received. Such stoppage will not remove any responsibilities for payment within an SOW.

 

Project Start Timeline

We estimate all projects to begin within 15 days of upon execution of SOW and first payment received.